The term, ‘evergreen content’ is a popular one, but what is evergreen content? The answer is easy enough: evergreen content is content that is always relevant. Just as evergreen trees never lose their color, this is content that will always attract readers. Simply put, it’s one of the best types of content and strategy you could have. Normally, this content stays relevant because it’s practical. Anyone might need it at any time, and the longevity of your post will help drive traffic to your site. The more traffic you attract to your website, the higher you begin to rank in Google. The goal is always to be on the first page of the search results. Unless you’re conducting a lot of research for a paper (or an article like this one), it’s unlikely that you’re going to check the second or third page of Google. And it all starts with evergreen content. 

How Do I Make Evergreen Content? 

The best and most successful evergreen content is practical. It answers questions, offers solutions, or addresses industry concepts and developments. The truth is, you will need evergreen content. If you’re creating a blog, you’ll need something to attract your demographic’s practical search needs, and any questions that they may have. Keeping this in mind will make your journey to creating loads of evergreen content easier and more enjoyable. 

If you know everything that you think there is to know about something, tell others! When writing evergreen content, remember to keep your content concise. Use simple sentences, and write in an everyday, conversational tone. If you have a sense of humor, use it to keep your readers engaged. If you’re not actually writing about comedy or art, though, try to keep your your comedy clean. You don’t want your hard work to lose your audience before you’re even off the ground. 

What Kind of Evergreen Content Do I Need?

This is the part that most people enjoy: content creation. When you’re finally ready to start creating your content, you have options, and plenty of options to go with those options. Make sure that you do your research, though. Spending your own time and effort to really understand a topic will help you as you create any content, evergreen content or other, for your site.  If you’re not sure of where to start, start with a list! A thorough list with clear examples of each of your points is a great place to start. Turn that list into an essay, if you want. The more content you have on your topic, the better your traffic will be. And remember that it’s okay to be academic, but try to avoid using jargon where possible, unless you’re speaking directly to trade professionals. 

Infographics are always good for traffic, too. Infographics present information in a clear, shortly-worded way that is a pleasure to see and read. If static content like pictures and text aren’t your style, videos are a great option. You could interview other bloggers, trade professionals, or even host a Q&A session. The length of the video can matter as much as your topic, though, so try to keep your videos short. It might be hard if you have a lot of knowledge on your topic, or if you’re interviewing someone, but you can always edit for time. 

Why Else Would I Need Evergreen Content?

Your goal is to create content that stands the test of time, and can serve anyone in your target demographic. Evergreen content is the gift that keeps on giving. It keeps driving people to your site, and creates authority in your niche. Established authority in a niche means you could earn backlinks, which is one of your best bets for efficiently increasing web traffic. Reaching out to make the connections you need to get a site to link back to you is always easier when your content is clean and well-researched with an attractive presentation.  

If you still don’t know where to start with evergreen content for your blog, take a tip from sites whose content is driving traffic. Google your keywords, and see what pops up on the first few pages of Google. You’ll have more sources and more information than you’ll know what to do with. Get ready to make the best content out there, and watch your metrics rise.