Do you have an amazing store and don’t know how to market it? Well, Shopify is here to rescue you (if you can't tell, this is what we use as well!) Shopify is an online and offline store management platform that enables sellers to enhance their product marketing skills and target a very wide audience. Shopify integrates with your existing online store or can be used to start an online store.
It is an all-in-one commerce platform that enables you to establish, grow and market your product and store. They make it easy to customize as well by being able to choose from a wide variety of themes to design your website.
However, to be able to use this platform to your advantage, you must keep in mind the following points:
DO’s
Ensure A Fast Website Loading Time:
The key hook to keeping your customers happy is the website loading time. In this fast-paced world, customers run out of patience in a jiffy. You need to ensure that your websites loading time is less. Avoid using very heavy images on the homepage or even internal pages for that matter. Get a professional involved to achieve this effect.
Deploy a Customer Service Representative:
In today’s day and age, customers have questions. And if questions aren’t answered, more so on an e-commerce website, the customer tends to bounce off the website. Right from when the customer lands on the webpage, it is essential to have an interactive interface and address customer queries as and when they stem during an online purchase.
Ensure High Product Quality:
The primary reason for the customer being on your webpage is the product. Everything else is secondary. The most important ‘DO’ is to ensure product quality. Make sure that the items being sold on your Shopify store are quality checked and are up to the expectations of your customer. Low product quality leads to unhappy customers.
Make an FAQ Page:
This eCommerce hack will make your life, as a seller, much easier. An FAQ page is a roll-out of all important things that a customer should and would like to know about the purchase interaction. List everything that you want to tell your customer in detail on this FAQ page. An FAQ page also reduces the number of complaints and tickets raised on your website.
Create A Clear Refund/Return Policy:
As a customer, making an online purchase seems dicey. More so if he/she is visiting your store for the first time. However, with an assured return policy he will be convinced and make the purchase decision faster. It is appalling how conversation rates increase only by virtue of a clear and well-explained Return policy. This puts the customer's mind at peace. It psychologically triggers him/her to make a purchase faster when he sees an easy return policy. Write a point-wise separate webpage to explain conditions for refund/return.
Create Easy Navigation/User Interface For The Website:
Upon landing onto a website, the user will bounce-off or stay depending on the ease of navigation. If he/she is able to understand the user interface easily, they are more likely to make the purchase. For example, not being able to find the ‘buy now’ button or not being able to see color options for a product because of a confusing display will make your customer walk away.
Request Photo Reviews:
Customers believe what they see. Request a photo review from the customers who have had a positive experience on your website and with your product. Seeing faces on a website assures people and helps them in trusting your website. Your potential customer is visually assured upon witnessing someone else’s a happy experience.
Don’ts
Don’t Do Everything Yourself:
While venturing into something new and exciting, enthusiasm levels are high. You would want to execute everything yourself in order to do it better. Don’t overwork yourself and refrain from burning yourself out. Integrate autopilot systems and different software into your business for a seamless function of all departments. Overstressing yourself will only lead to you missing out on important strategic decisions that require more of your time. Delegate and deploy to get work done in a more effective manner.
Don’t Forget To SEO Optimise Your Website:
A layman(most of us) usually types the exact product that he/she wants into google and, more often than not, considers the first few search results. For your website to appear on top, It is very important to conduct industry analysis and keyword research. Pick the right keywords for your business and that’ll enable the right people to reach your website on Shopify. SEO optimization is one of the most important factors that increase online sales for a brand. Make sure you consult a professional for the same.
Test Your Product:
Before making your website live or promoting it, test the website functionality. Make a dummy purchase yourself and analyze the user experience. Optimize the customer journey on your website if there are any shortcomings. Apart from the purchase experience, it is important to quality check the listed product or the product to be purchased by the customer. This ensures a happy customer and positive feedback.
Don’t Forget To Retarget:
Retargeting is one of the most important pillars of an eCommerce website. Even more important than targeting new customers is to keep the ones who’ve visited your website engaged. If someone has dropped out after adding items to their cart or bounced-off while browsing, you can entice them back by making use of engaging marketing communication. Customized emails for cart dropouts can be used. Retargeting is also a very important and key tool used by Social media marketers. Retarget your digital ads to a custom database and get amazing results for your business.
Don’t Forget To Mention The Shipping Charges:
One of the major reasons for cart drop-outs is the unexpected additional shipping charge. An online consumer is looking for the best possible deal. He is likely to bounce off your website if there is a sudden additional shipping charge that gets added to his cart value. Make sure that the shipping charges are mentioned right in the beginning(along with product information) or only a fixed shipping charge is levied on the total bill. This prevents last-minute customer dropouts.
Don’t Forget To Ensure Proper After-sales Services:
A brand/product is usually judged by the after-sale service that is provided by the seller. Make sure you deploy a customer service software(mainly Online Response Management system) to address after-sale queries and complaints, if any. Social media is also a strong tool to address customer questions. The customer will connect better with a personable brand. If you are into dropshipping, ensure that the manufacturer who ships the product to the buyer addresses the latter’s concerns, if any.
Shopify is a powerful tool in the hands of the seller if used wisely. It also benefits the consumer in terms of providing smooth user experience. Additionally, you can integrate Shopify with your Instagram store and sell even via social media.
Shopify has its own web hosting or you can integrate your already created domain with Shopify and use the software seamlessly. The payment gateway is 100% secure and carries an SSL certificate. In case of any issues pertaining to the functioning of the software, make use of Shopify’s 24/7 customer support.
