In this episode, serial entrepreneur and venture capitalist, Chris J. Snook welcomes to the podcast entrepreneur Trevor Martin. Trevor is the owner of Noms Bake Shop, a custom baked goods company that provides solutions to corporate and personal gifting. Chris and Trevor talk about the unique dynamic of running a family business with a spouse as well as the challenges and rewards that come with that. Trevor shares struggles and learnings he has encountered along his entrepreneurial journey. Finally, Trevor speaks to the importance he places on serving the community through a mutually beneficial relationship of common interest.



00:56 – Introducing today’s guest, Trevor Martin
01:37 – Trevor talks about Noms Bake Shop
02:07 – The moment Trevor realized he wanted to be an entrepreneur
04:02 – Other business partners Trevor has worked with
06:21 – The inspiration to start Noms Bake Shop
08:40 – The intriguing story of how Trevor met his wife, Chelsea
12:31 – Why Chelsea left a steady income to work as an entrepreneur
15:19 – Struggles Trevor has faced on his entrepreneurial journey
18:53 – Trevor reflects on his philosophy of constantly building
22:21 – Quality control and production decisions
24:45 – Differing opinions within Trevor’s family
26:19 – Trevor discusses scaling his business
26:41 – Why Trevor’s business is actually two businesses
28:15 – Trevor shares his thoughts on figuring out the logistics of his business
30:06 – The Lionel Richie analogy
34:46 – Trevor speaks to the
35:22 – How Trevor addressed the challenge of working in a business that is seasonal and cyclical
37:35 – Serving the community of common interest
38:42 – Trevor’s thoughts on franchising his business
42:20 – Other options for Trevor’s business, including licensing
45:00 – Trevor speaks to the balance of working with family members
45:40 – Trevor shares with the audience what they can do to increase the dosage
47:18 – Where listeners can connect with Trevor



“Anybody that has started a business knows that your brain doesn’t shut off with ideas and building systems and business development after five pm, right?” (16:20)

“All the marketing arm does is say, ‘If you’re gonna give somebody a gift, give ‘em something that doesn’t suck. Give ‘em something that’s consumable. Give ‘em something in a pretty box with your logo on it. And give ‘em the best damn cookies they can eat.” (27:25)

“Holiday season is big for us. We do about sixty percent of our revenue in November and December. That’s been a huge battle is trying to figure out, ‘Ok, how do we bring recurring revenue throughout the rest of the year?” (35:03)

“I’m very good at separating emotion from logic.” (39:38)

“I can build a hundred million dollar company if you give me a hundred years. Anybody can, right? But it’s all about doing it in an efficient amount of time.” (43:08)



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